Why the obsession of social media?

 We live now in a world where everyone is connected through a click; we communicate with friends, companies and the world throughout the internet and specifically social media channels. 

You can easily access by one click any information; you can buy a product online or pay for a service, perhaps read the news, or get entertained or to communicate and connect. 

Did you know almost 3.773 billion people are internet users and 2.789 billion people are active media users, to be specific even more in Jordan there are 7.81 million people, around 5.7 million are internet users and around 5.3 million are active social media users. 

Social media is growing every second of the day, and here are the benefits of it:
1. Branding Awareness for your business:;
With the large amount of people using social media platforms
such as “Facebook, Twitter, Instagram, and Snapchat” there are more people to reach out in those channels and on other social media applications.
2. Improve your brand loyalty:
How can you let your customers pick you instead of the competitors that are in the same market, easily saying by knowing the value of the loyal customers, such like if you’re a café, know your loyal customers and benefit them with special offers?
3. Keep track of your customers:
Make sure to always engage with the customers, or you will risk losing them and losing new leads to your business, getting to know what the clients need and responding on their comments on the platforms can easily help your market and help them in return.
4. New leads reaches new sales:
Targeting the audience that you’re looking for can help you to track down a large number of people who are interested in your business.
In fact around 64% of sales deals have been closed throughout social media advertisement.
5. Conversion rate:
A study shows that Social media lead conversion rates are higher than 14% than the average lead rate.
6. Recruiting:
Since everyone is on social media, surveys that have been shared more than 59% recruiters find it easy to use social media as a hiring tool to find employees.
7. Online Marketing:
Buzzed campaigns can get the brand an exposure to target the right audience and to track down new interactions by creating something unique using the right design and content.
8. Website traffic:
Social media drives traffic through to your website, a static that have been shared almost 31% are traffic that was taken from social media, such like (Facebook, Twitter and Instagram)
9. Tracking down the competitors:
Always make sure to take a step further than your competitor on social media platforms, you can easily learn from their success and use tips to help with the growth of the business.

Finally, as you can see there are even more benefits for social media, especially when there is update information, a feature every second, always make sure to have an online active profile on the social media platforms in order to be updated on everything that happens in the world.